When UrbanSitter first launched, it enabled parents to leverage their personal networks to find trusted babysitters. But as the popularity of the company’s online and mobile service skyrocketed, so did the need to streamline and tailor messaging for both of its user groups: parents and sitters.
Fill, pinch, repeat. My grandma is at the kitchen counter, diligently making pierogi. I hover near her elbow and watch her hands, her veins snaking around spots where the sun kissed her skin. I’m 9 years old, and I can’t wait to eat this Polish feast. The paper-thin dough succumbs to her muscle memory, sticking exactly where she applies pressure. She learned the recipe, which is stored in her head free from the constraints of measurements, from watching her mother.
Having struggled with anxiety and overthinking for many years, Andy Walton has read and collected a lot of self-help literature. To his dismay, he found it not only long and boring, but difficult to get through as well—especially for people in an already vulnerable state.
It’s 1997, and Arianne Foulks’ fingers are flying across the keyboard in her school’s computer lab. She’s working on a website for her indie music zine, but she has a queue of websites she’s making, too, at the request of her friends who are in bands or run record labels.
Sometimes, with little warning, life closes a door. When Evan Diaz was apprenticing with an email marketer, his mentor suddenly encountered some serious health problems and had to shutter the business.
A long time ago, Brett Farmiloe visited a farm where he became acquainted with fainting goats. If you’ve never seen a fainting goat, prepare to be astonished. When startled, its muscles stiffen up, and it falls right over. But then, moments later, it gets up and carries on its merry way.