Occasionally we promote our articles on our login page. Here is copy I wrote to accompany my profile of a San Francisco gym.
Harnessing Multichannel Marketing to Reach New People
When Shannon Boughn and fellow fitness coach Marissa Axell co-founded 17th Street Athletic Club, they set out to create an inclusive place in their changing neighborhood. For What’s in Store we traveled to San Francisco to learn how the 17th Street team used a combination of channels to grow their audience and encourage more people to join their gym.
BigCommerce integration page
Our partnerships team wanted to replace outdated messaging on various partner pages. This BigCommerce integration page is an example of copy and caption updates I provided with strategy help from a product manager.
Mailchimp sticky notes
These notes were a complementary project to a series of Mailchimp postcards that our culture team requested be made for employees. I helped a designer with copy that would express a variety of sentiments.
Mailchimp postcards
Our culture team requested that our design team create a variety of themed cards for employees to use. I had the opportunity to help with copy for these as well as a couple of fun Mad Lib-themed cards for those who want a guided writing experience.
Managing 2 Types of Users at Once
When UrbanSitter first launched, it enabled parents to leverage their personal networks to find trusted babysitters. But as the popularity of the company’s online and mobile service skyrocketed, so did the need to streamline and tailor messaging for both of its user groups: parents and sitters.
Homemade pierogi remind me of all that I share with my mother and grandmother
Fill, pinch, repeat. My grandma is at the kitchen counter, diligently making pierogi. I hover near her elbow and watch her hands, her veins snaking around spots where the sun kissed her skin. I’m 9 years old, and I can’t wait to eat this Polish feast. The paper-thin dough succumbs to her muscle memory, sticking exactly where she applies pressure. She learned the recipe, which is stored in her head free from the constraints of measurements, from watching her mother.
