Harnessing Multichannel Marketing to Reach New People

When Shannon Boughn and fellow fitness coach Marissa Axell co-founded 17th Street Athletic Club, they set out to create an inclusive place in their changing neighborhood. For What’s in Store we traveled to San Francisco to learn how the 17th Street team used a combination of channels to grow their audience and encourage more people to join their gym.

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Mailchimp postcards

Our culture team requested that our design team create a variety of themed cards for employees to use. I had the opportunity to help with copy for these as well as a couple of fun Mad Lib-themed cards for those who want a guided writing experience.

Managing 2 Types of Users at Once

When UrbanSitter first launched, it enabled parents to leverage their personal networks to find trusted babysitters. But as the popularity of the company’s online and mobile service skyrocketed, so did the need to streamline and tailor messaging for both of its user groups: parents and sitters.

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Homemade pierogi remind me of all that I share with my mother and grandmother

Fill, pinch, repeat. My grandma is at the kitchen counter, diligently making pierogi. I hover near her elbow and watch her hands, her veins snaking around spots where the sun kissed her skin. I’m 9 years old, and I can’t wait to eat this Polish feast. The paper-thin dough succumbs to her muscle memory, sticking exactly where she applies pressure. She learned the recipe, which is stored in her head free from the constraints of measurements, from watching her mother.

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